Terms of Service

Last Updated: February 20, 2026

PLEASE READ THESE TERMS OF SERVICE CAREFULLY. By accessing or using the Serploom platform, website located at serploom.com, and all related services, APIs, and documentation (collectively, the "Service"), you agree to be legally bound by these Terms of Service ("Terms"). If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.

If you do not agree to these Terms, you must not access or use the Service.

• "Account" means your registered account on the Service.
• "Content" means any data, text, files, information, keywords, URLs, analysis results, or other materials uploaded to, generated by, or stored within the Service.
• "Customer Data" means any data you provide to the Service, including keywords, domains, URLs, and website content.
• "Service" means the Serploom platform, including the website, dashboard, API, and all features.
• "Subscription" means the paid plan you have selected, if applicable.
• "User," "you," or "your" refers to any individual or entity accessing or using the Service.
• "We," "us," "our," or "Serploom" refers to the operator of the Service.

2.1. By creating an Account or otherwise using the Service, you confirm that you are at least 18 years of age and have the legal capacity to enter into a binding agreement.

2.2. If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have the legal authority to bind such entity and its affiliates to these Terms. In that case, "you" and "your" shall refer to such entity.

2.3. We reserve the right to refuse service to anyone for any reason at any time.

3.1. You must provide accurate, complete, and current registration information. You agree to update your information promptly to keep it accurate.

3.2. You are solely responsible for safeguarding the password and credentials associated with your Account. You must not share your login credentials with any third party.

3.3. You are responsible for all activities that occur under your Account, whether or not authorized by you. You must immediately notify us at [email protected] if you become aware of any unauthorized use of your Account.

3.4. We will not be liable for any loss or damage arising from your failure to comply with the security obligations set out in this section.

3.5. We may suspend or terminate Accounts that we reasonably believe have been compromised or are being used in violation of these Terms.

4.1. Serploom is a search engine optimization (SEO) analytics platform that enables users to:

• Track keyword rankings and identify "striking distance" opportunities (positions 8–20)
• Connect and sync data from Google Search Console (GSC)
• Run AI-powered content analyses and receive optimization recommendations
• Monitor brand mentions across AI-powered search platforms (ChatGPT, Perplexity, Google Gemini)
• Access analytics dashboards with ranking trends, click potential, and competitor insights
• Manage keywords manually or through automated integrations

4.2. The Service is provided as a software-as-a-service (SaaS) offering. We do not guarantee specific SEO outcomes, ranking improvements, or business results from using the Service.

5.1. Plans. Serploom offers multiple subscription tiers (Free, Hobby, Pro, and Ultimate), each with different feature limits, usage quotas, and pricing. Current plan details and pricing are available on the Billing page.

5.2. Free Plan. The Free plan provides limited access to the Service at no charge. No credit card is required. We reserve the right to modify or discontinue the Free plan, its features, or its limits at any time without notice.

5.3. Paid Subscriptions. Paid plans are billed on a monthly recurring basis. By subscribing to a paid plan, you authorize us to charge your payment method on each billing cycle until you cancel.

5.4. Payment Processing. All payments are processed by Stripe, Inc. ("Stripe"). Your payment is subject to Stripe's terms and policies. We do not directly store, process, or have access to your full credit card numbers. By providing payment information, you represent that you are authorized to use the payment method.

5.5. Price Changes. We may change our pricing at any time. For existing subscribers, price changes will take effect at the start of the next billing cycle following at least 30 days' written notice via email.

5.6. Failed Payments. If a payment fails, we may retry the charge. If payment cannot be collected after reasonable attempts, we may downgrade or suspend your Account.

5.7. Upgrades and Downgrades. You may upgrade or downgrade your plan at any time from the Billing page. Upgrades take effect immediately with prorated billing. Downgrades take effect at the end of the current billing period. If your usage exceeds the limits of the new plan after a downgrade, existing data will be preserved, but you may be unable to add new data or use certain features until your usage is within the new plan's limits.

5.8. Cancellation. You may cancel your Subscription at any time from the Billing page. Upon cancellation, your paid plan remains active until the end of the current billing period. After that, your Account will revert to the Free plan. No refunds will be issued for partial billing periods.

5.9. Refunds. All fees are non-refundable. By subscribing to a paid plan, you acknowledge that fees are earned upon payment and are not subject to refund upon cancellation, downgrade, or for any unused portion of a billing period. This no-refund policy applies regardless of whether you use the Service during the applicable billing period. Refunds may only be issued where strictly required by applicable mandatory consumer protection law.

5.10. Taxes. All fees are exclusive of applicable taxes, levies, or duties imposed by taxing authorities. You are responsible for paying all such taxes associated with your Subscription, excluding taxes based on our net income.

6.1. Certain features may be offered as add-ons to your Subscription (e.g., AI Mentions). Add-ons have their own pricing, quotas, and billing cycles as described on the Billing page.

6.2. Add-on subscriptions may be activated or cancelled independently from your base Subscription. Cancellation of an add-on takes effect at the end of the current billing period for that add-on.

7.1. Authorization. By connecting your Google Search Console account, you explicitly authorize Serploom to access your GSC data via Google's OAuth 2.0 protocol. This includes search queries, impressions, clicks, average position data, page URLs, and the list of properties in your GSC account.

7.2. Scope of Access. We access only the data necessary to provide keyword tracking, analytics, and related features. We do not modify, delete, or submit any data to your GSC account.

7.3. Data Syncing. Serploom syncs GSC data on a daily basis and may store up to 16 months of historical data. GSC data is subject to a 2–3 day delay imposed by Google.

7.4. Revocation. You may revoke Serploom's access to your GSC data at any time by disconnecting the integration within the Service or by revoking app permissions in your Google Account settings at myaccount.google.com/permissions. Upon revocation, no further syncs will occur, but previously synced data may be retained in accordance with our data retention policies.

7.5. Third-Party Terms. Your use of Google Search Console is subject to Google's Terms of Service and Privacy Policy. Serploom is an independent service and is not affiliated with, endorsed by, or sponsored by Google LLC.

7.6. No Guarantee of Availability. We do not guarantee the availability or accuracy of GSC data. Changes to Google's APIs, rate limits, or policies may affect the Service's ability to sync or display GSC data.

8.1. Third-Party AI Models. The Service utilizes third-party AI models and services, including but not limited to OpenAI (ChatGPT), Google (Gemini), and Perplexity AI, to provide content analysis, optimization recommendations, and brand mention tracking.

8.2. No Guarantee of Accuracy. AI-generated outputs are provided for informational purposes only and should not be relied upon as professional SEO advice, legal advice, business strategy, or any form of professional counsel. AI models are inherently non-deterministic and may produce inconsistent, inaccurate, incomplete, or misleading results for the same input across different requests. We make no representations or warranties whatsoever regarding the accuracy, completeness, reliability, timeliness, or suitability of AI-generated content. You assume all risk associated with reliance on such outputs.

8.3. Content Analysis. When you initiate an AI analysis, we may crawl publicly accessible web pages associated with your keywords. We send page content and keyword data to third-party AI providers to generate optimization recommendations. You acknowledge that page content is transmitted to third parties for this purpose.

8.4. AI Mention Checks. AI mention checks query third-party AI platforms with your keywords and domain to determine whether your brand is referenced in AI-generated responses. Results represent a snapshot in time and are not indicative of persistent AI behavior.

8.5. Your Responsibility. You are solely and entirely responsible for evaluating, verifying, and implementing any recommendations, insights, or outputs generated by the Service's AI features. We shall not be liable under any circumstances for any consequences — including but not limited to loss of search rankings, traffic, revenue, data, or business opportunities — arising from actions taken or not taken based on AI-generated recommendations. You agree to independently verify all AI outputs before relying on them for business decisions.

9.1. API access is available exclusively on the Ultimate plan and is subject to rate limits, usage quotas, and technical requirements as documented.

9.2. API keys are confidential credentials. You must not share, publish, or embed API keys in public repositories, client-side code, or any publicly accessible location.

9.3. You are solely responsible for all activity conducted through your API keys. Compromised keys should be immediately revoked from the Settings page.

9.4. We reserve the right to throttle, suspend, or revoke API access at any time if we detect abuse, excessive usage, or usage patterns that negatively impact the Service or other users.

9.5. Automated access to the Service outside of the provided API is strictly prohibited.

10.1. You agree to use the Service only for lawful purposes and in compliance with all applicable local, national, and international laws and regulations.

10.2. You shall not:

• Use the Service in any way that violates any applicable law, regulation, or third-party rights
• Attempt to gain unauthorized access to any portion of the Service, other users' accounts, or any systems or networks connected to the Service
• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of any portion of the Service
• Use automated means (including bots, scrapers, spiders, or crawlers) to access the Service other than through the provided API
• Resell, sublicense, redistribute, or commercially exploit the Service or any portion thereof without our prior written consent
• Interfere with, disrupt, or impose an unreasonable burden on the Service's infrastructure
• Upload, transmit, or distribute malicious code, viruses, worms, or any technology designed to harm the Service or its users
• Use the Service to conduct competitive intelligence against Serploom or to build a competing product
• Impersonate any person or entity, or falsely state or misrepresent your affiliation with a person or entity
• Collect or harvest personally identifiable information of other users
• Use the Service to send unsolicited communications, spam, or promotional material
• Circumvent, disable, or otherwise interfere with any security or access control features of the Service

10.3. We reserve the right to investigate suspected violations and to take appropriate action, including but not limited to warning, suspension, or termination of your Account, reporting to law enforcement, and pursuing legal remedies.

11.1. Our Intellectual Property. The Service, including its software, code, design, architecture, user interface, branding, logos, documentation, and all associated intellectual property rights, is owned exclusively by Serploom and is protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms grants you any right, title, or interest in the Service beyond the limited license to use it as described herein.

11.2. Your Data. You retain all rights, title, and interest in your Customer Data. By using the Service, you grant us a limited, non-exclusive, worldwide, royalty-free license to use, process, store, and transmit your Customer Data solely for the purpose of providing, maintaining, and improving the Service.

11.3. Generated Content. Analysis results, AI-generated recommendations, and other outputs created by the Service based on your Customer Data are provided for your use. However, the underlying algorithms, models, methodologies, and technology used to generate such outputs remain our intellectual property.

11.4. Feedback. If you provide feedback, suggestions, or ideas about the Service, you grant us an unrestricted, irrevocable, perpetual, royalty-free license to use such feedback for any purpose without obligation to you.

11.5. DMCA. If you believe that any content on the Service infringes your copyright, please contact us at [email protected] with the information required under the Digital Millennium Copyright Act.

12.1. Your use of the Service is subject to our Privacy Policy, which is incorporated by reference into these Terms.

12.2. You represent and warrant that you have all necessary rights, consents, and permissions to provide Customer Data to the Service and to grant us the licenses described in these Terms.

12.3. You shall not upload or provide any data to the Service that you do not have the right to share, including but not limited to data obtained in violation of applicable data protection laws.

13.1. The Service integrates with and relies upon third-party services, including but not limited to Google Search Console, Stripe, OpenAI, Perplexity AI, and Google Gemini. Your use of these services is governed by their respective terms of service and privacy policies.

13.2. We are not responsible for the availability, performance, accuracy, or content of third-party services. Changes to third-party services may affect the functionality of the Service.

13.3. We do not endorse, warrant, or assume responsibility for any third-party service, product, or content. Any transaction or interaction between you and a third-party provider is solely between you and that provider.

14.1. Availability. We use commercially reasonable efforts to maintain the availability of the Service. However, we do not guarantee any specific level of uptime, availability, or performance. The Service is provided without any service-level agreement (SLA) unless a separate written SLA has been executed between you and Serploom. The Service may be subject to scheduled maintenance, unplanned outages, degraded performance, or disruptions caused by factors beyond our control, including but not limited to third-party service failures, infrastructure issues, and network interruptions. We shall not be liable for any unavailability or performance degradation of the Service.

14.2. Modifications. We reserve the right to modify, update, enhance, rebrand, or discontinue any feature, functionality, or aspect of the Service at any time, with or without notice. For material changes that significantly reduce the core functionality of your current paid plan, we will use reasonable efforts to provide at least 30 days' notice via email. Continued use of the Service after any modification constitutes acceptance of the modified Service.

14.3. Beta Features. Certain features may be designated as "Beta," "Preview," "Experimental," or "Early Access." Such features are provided strictly as-is without any warranty of any kind, may be incomplete or unstable, may contain bugs or errors, and may be modified, suspended, or permanently discontinued at any time without notice or liability. Use of beta features is entirely at your own risk.

15.1. The Service is provided on an "as is" and "as available" basis without warranties of any kind, whether express, implied, statutory, or otherwise. To the fullest extent permitted by applicable law, we expressly disclaim all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, title, and any warranties arising from course of dealing, course of performance, or usage of trade.

15.2. Without limiting the foregoing, we do not warrant that:

• (a) The Service will meet your specific requirements, expectations, or intended purposes;
• (b) The Service will be available on an uninterrupted, timely, secure, or error-free basis;
• (c) The results, data, rankings, or insights obtained through the Service will be accurate, reliable, complete, or current;
• (d) Any defects, errors, or inaccuracies in the Service will be corrected within any particular timeframe, or at all;
• (e) The Service will produce any particular SEO results, search engine ranking improvements, traffic increases, or business outcomes of any kind.

15.3. We do not warrant the accuracy, completeness, or timeliness of data obtained from third-party sources, including but not limited to Google Search Console, OpenAI, Perplexity AI, Google Gemini, or any other third-party integration. Third-party data is provided on an "as-is" basis and may contain errors, omissions, delays, or inaccuracies over which we have no control.

15.4. No advice or information, whether oral or written, obtained from Serploom or through the Service shall create any warranty not expressly stated in these Terms. Any reliance on the Service's outputs, recommendations, or analyses is entirely at your own risk.

15.5. You expressly acknowledge and agree that your use of the Service is at your sole risk. Serploom is an analytics and informational tool — not a guarantee of performance. We do not provide professional SEO consulting, legal, financial, or business advice, and nothing in the Service should be construed as such.

16.1. To the maximum extent permitted by applicable law, in no event shall Serploom, its founders, directors, officers, employees, agents, partners, suppliers, contractors, or affiliates be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages of any kind, including but not limited to:

• Loss of profits, revenue, sales, or business opportunities
• Loss of data, Customer Data, or content
• Loss of goodwill, reputation, or anticipated savings
• Cost of procurement of substitute goods or services
• Business interruption or downtime
• Any other intangible or economic losses

whether based on warranty, contract, tort (including negligence), strict liability, or any other legal theory, even if we have been informed of or should have been aware of the possibility of such damages, and even if a limited remedy set forth herein is found to have failed its essential purpose.

16.2. To the maximum extent permitted by applicable law, our total cumulative liability arising out of or in connection with these Terms, the Service, or your use thereof — whether in contract, tort, strict liability, or otherwise — shall not exceed the total amounts actually paid by you to Serploom during the twelve (12) months immediately preceding the event giving rise to the claim. For users on the Free plan or users who have not made any payments, our maximum aggregate liability shall not exceed zero euros (€0).

16.3. The limitations and exclusions in this section shall apply regardless of the form of action, whether the claim is based on warranty, contract, tort, statute, or any other legal or equitable theory, and regardless of whether Serploom has been advised of the possibility of such damages. These limitations apply to the fullest extent permitted by applicable law.

16.4. Multiple claims shall not expand these limitations. The existence of more than one claim shall not enlarge or extend the liability limits set forth herein. You agree that these limitations are a fundamental element of the agreement between you and Serploom, and that the Service would not be provided to you without such limitations.

16.5. Some jurisdictions do not allow the exclusion or limitation of certain types of damages. In such jurisdictions, our liability shall be limited to the minimum amount permitted by law.

17.1. You agree to indemnify, defend, and hold harmless Serploom and its founders, officers, directors, employees, agents, affiliates, contractors, and partners from and against any and all claims, demands, actions, damages, losses, costs, liabilities, fines, penalties, and expenses (including reasonable attorneys' fees and legal costs) arising out of or in connection with:

• (a) Your access to or use of the Service
• (b) Your violation of these Terms or any applicable policy
• (c) Your violation of any applicable law, regulation, or the rights of any third party
• (d) Customer Data you provide to or process through the Service, including any claims that such data infringes intellectual property rights or violates privacy laws
• (e) Your negligence, willful misconduct, or misrepresentation
• (f) Any actions taken based on AI-generated recommendations, analyses, or outputs provided by the Service
• (g) Your use of the API, including any applications or integrations you build using the API

17.2. We reserve the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification by you. You agree to cooperate fully with our defense of any such claim. You shall not settle any claim without our prior written consent.

17.3. This indemnification obligation shall survive the termination or expiration of these Terms and your use of the Service.

18.1. Termination by You. You may terminate your Account at any time by deleting it from the Settings page or by contacting us at [email protected]. Termination does not entitle you to a refund of any prepaid fees.

18.2. Termination by Us. We may suspend or terminate your Account or access to the Service at any time, with or without cause, and with or without notice. Grounds for termination include but are not limited to:

• Violation of these Terms or the Acceptable Use Policy
• Non-payment of fees
• Prolonged inactivity
• Request by law enforcement or government authority
• Discontinuation of the Service or material modification of the Service
• Unexpected technical or security issues
• Engagement in fraudulent or illegal activities

18.3. Effect of Termination. Upon termination of your Account for any reason:

• Your right to access and use the Service ceases immediately, and any licenses granted to you under these Terms are automatically revoked
• We may, at our sole discretion, delete your Account and all associated Customer Data in accordance with our data retention practices as outlined in the Privacy Policy
• You will not be entitled to any refund of prepaid fees, regardless of whether termination was initiated by you or by us
• You remain liable for all fees incurred prior to termination
• Provisions of these Terms that by their nature should survive termination shall survive, including but not limited to Sections 11, 12, 15, 16, 17, 18.3, 19, 20, and 21

18.4. We shall not be liable to you or any third party for any suspension or termination of your access to the Service, loss of data resulting from termination, or any other consequences of Account termination.

19.1. Informal Resolution. Before initiating any formal legal proceedings, you agree to first contact us at [email protected] and attempt to resolve the dispute informally for at least 30 days.

19.2. Governing Law. These Terms shall be governed by and construed in accordance with the laws of Portugal, without regard to its conflict of law provisions.

19.3. Jurisdiction. Any disputes arising out of or relating to these Terms or the Service that cannot be resolved informally shall be submitted to the exclusive jurisdiction of the courts of Lisbon, Portugal.

19.4. Class Action Waiver. To the fullest extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action.

20.1. Entire Agreement. These Terms, together with the Privacy Policy and any applicable plan-specific terms, constitute the entire agreement between you and Serploom with respect to the Service and supersede all prior agreements, understandings, and communications.

20.2. Severability. If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

20.3. Waiver. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. A waiver of any right or provision shall only be effective if in writing and signed by an authorized representative of Serploom.

20.4. Assignment. You may not assign or transfer these Terms or your rights under these Terms without our prior written consent. We may assign these Terms without restriction.

20.5. Force Majeure. We shall not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labor disputes, government actions, pandemics, internet or power outages, or failures of third-party services.

20.6. Notices. Notices to you may be sent to the email address associated with your Account. Notices to us should be sent to [email protected]. Notices shall be deemed received when sent to the relevant email address.

20.7. Relationship of Parties. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and Serploom.

20.8. Headings. Section headings are for convenience only and shall not affect the interpretation of these Terms.

21.1. We reserve the right to modify these Terms at any time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email to the address associated with your Account
• Provide at least 30 days' notice before the changes take effect

21.2. Your continued use of the Service after the effective date of revised Terms constitutes acceptance of those Terms. If you do not agree to the revised Terms, you must stop using the Service and terminate your Account.

21.3. Non-material changes (such as formatting corrections or clarifications that do not alter the substance of the Terms) may be made without notice.

If you have any questions, concerns, or requests regarding these Terms, please contact us:

• Email: [email protected]
• Live Chat: Available on our website at serploom.com